Be Indian by Using Indian social networking sites

Be Indian by Using Indian social networking sites

Social networking sites are another social media platform created on the new Internet media. Networking has been part of our Indian society as old as the civilization. Social media platforms have evolved in every human society in their own forms arising out of the needs of the society. Social customs have given rise to social media platforms. These platforms or forums have been put to use as format for regular interaction and mode of mass communication. This was when social networking had to be done in person when very few media platforms were available and connectivity was not so widespread.

Over time mass media and social forums have evolved with human evolution and technological developments. The new century has taken the advantage of the new internet media which gives widest connectivity and created the forum of social networking sites. The development social networking is just over a decade old and membership has grown to unimaginable extent. Studies on the growing extent of social networking have commented if social networking sites were nations they would be the fourth largest. The saga is of just one site which came up with idea over decade and a half ago and commands a membership of 500 million members. The top five social networking sites in the world have their origins in the United States.

Since the US has been pioneer of widespread information technology and the Internet. Most of the social networking sites, popular, have originated there. These sites having originated there have catered with adjuncts suitable to the tastes of the population and their networking needs. Being a technological development, these sites and their offerings have been lapped up members registered from other nations and societies with admiration irrespective of their local needs. Some have found suitability of these sites utilities favorable and useful to local conditions. But at the same time many of the utilities are either redundant or either not useful or inimical to local social values and conditions, and some that could be of use do not find a place.

Certainly, these Indian networking sites will be as open to members every age group, but will cater initially to their social wants which differ entirely from the wants being catered by the popular networking sites. Indian social values and wants vary from the values and want of any other society. It is very specific to the socio-economic conditions existing here. But that will not be closing doors to free expression.

Social networking sites from India have started with right note. These sites have begun social networking by adding value to their sites in the form of e learning, hobby classes, yoga, music classes, all those aspects that count for the local population. Given that the largest demographic group active on the networking sites in India are youth these utilities with others planned that could bring out inherent in this age group.