SodaStream v. Pepsi and Coke
SodaStream International is a developer, manufacturer, and marketer of at-home carbonated beverage-making machines and associated products that enable tap water to be turned into carbonated soft drinks and sparkling water. The machines are easy to
SodaStream is seeking to rebrand itself during the two-minute warning of tomorrow's Super Bowl. Don't buy it.
CBS might have banned the Super Bowl commercial ad from SodaStream in time for the big game on Sunday, but that isn't stopping game day fans from tuning into it on YouTube. The banned Super Bowl ad isn't sexually explicit, it isn't filled with foul
The central advertising message is that, by buying a SodaStream machine and making fizzy drinks at home, people no longer need to buy pop in plastic bottles and cans. The central problem is that SodaStream operates out of an illegal Israeli settlement
"SodaStream's newest spot dubbed 'Game Changer,' created specifically for the Super Bowl, was rejected last week by CBS," a SodaStream spokesman wrote in an e-mail statement to The Huffington Post. "Because SodaStream is a direct competitor of the